10 Local SEO Strategies to Help Your Spray Tanning Salon Stand Out
Last updated Nov. 17, 2024
Written by Iftekhar Chowdhury. In collaboration with oDeskStudio
Your clients walk out of your spray tanning salon looking flawless—but is your salon’s online presence glowing too?
In today’s competitive beauty industry, having a killer local SEO strategy isn’t optional—it’s a must. If you’re ready to attract more clients who are searching for “spray tanning near me,” keep reading. These 10 strategies will have your business sparkling in Google’s local search results.
Step 1: Claim and Optimize Your Google Business Profile (GBP)
The fastest way to land on Google’s local map pack is to fully optimize your Google Business Profile.
Action Steps:
- Ensure your salon name, address, and phone number (NAP) are correct and consistent.
- Add professional photos of your tanning rooms, waiting area, and results.
- Include services like “custom airbrush tanning” and “rapid spray tan” in your description.
- Regularly post updates, like seasonal promotions or discounts for new clients.
Step 2: Build a Mobile-Friendly Website That Converts
Most people searching for a spray tan are on their phones, so your website needs to work perfectly on mobile devices.
Must-Have Features:
- Online appointment booking for quick scheduling.
- Service pages that detail offerings like bridal tans, contour tanning, and express tans.
- Client testimonials to highlight your expertise.
- Clear calls-to-action like “Book Your Glow Today!”
Step 3: Target Local Keywords Strategically
If your clients can’t find you in search results, they’ll book with your competitors. Nail your local SEO by targeting the right keywords.
Example Keywords:
- “Best spray tan in [City].”
- “Airbrush tanning near me.”
- “Custom spray tanning in [Neighborhood].”
Incorporate these into your homepage, service pages, and blog posts.
Step 4: Build Location-Specific Landing Pages
If your salon serves multiple neighborhoods or cities, create a dedicated page for each area.
What to Include:
- Specific details about your salon’s proximity to local landmarks.
- Testimonials from clients in that area.
- Local keywords like “[City] spray tanning for events.”
Step 5: Encourage Glowing Reviews
Positive reviews not only build trust—they also boost your local rankings.
How to Get More Reviews:
- Send clients a friendly text or email post-appointment with a link to leave a review.
- Display “Leave Us a Review” signs in your salon.
- Offer a discount on their next session for submitting a Google review.
Pro Tip: Always respond to reviews, even the negative ones, to show you care about client feedback.
Step 6: Create a Content Calendar for Blogging
Blogging isn’t just for influencers—it’s a smart way to attract more clients to your salon.
Blog Topic Ideas:
- “5 Benefits of Spray Tanning Before Your Big Event.”
- “How to Prep Your Skin for a Long-Lasting Tan.”
- “Spray Tan Myths Debunked: What You Need to Know.”
Pro Tip: Write blogs with a mix of education and subtle promotion to drive bookings.
Step 7: Use Instagram and TikTok to Attract Locals
Spray tans are visual, making them perfect for platforms like Instagram and TikTok.
Content Ideas:
- Before-and-after videos showcasing your clients’ results.
- Tutorials on how to maintain a spray tan.
- Behind-the-scenes clips of your tanning process.
Engage with followers by answering questions and hosting live Q&A sessions about tanning tips.
Step 8: Collaborate with Local Businesses
Partnerships can introduce your salon to new audiences and boost your visibility.
Partnership Ideas:
- Team up with wedding planners or bridal boutiques to offer discounts for brides.
- Cross-promote with beauty salons offering hair, nails, or makeup services.
- Host events with local fitness studios or influencers to market your services.
Step 9: Run Targeted Local Ads
Paid ads can help you stand out from competitors, especially if you’re new to the area.
Ad Ideas:
- Google Ads: Target phrases like “last-minute spray tan [City].”
- Facebook Ads: Showcase a glowing before-and-after carousel with a geo-targeted audience.
- Instagram Ads: Run Reels featuring your top services, like “bridal tanning packages.”
Step 10: Track Your Progress and Tweak Strategies
Your SEO journey doesn’t end with implementation. Regularly monitor your progress to ensure your efforts are paying off.
Tools You Need:
- Google Analytics to track website traffic and conversion rates.
- Google Search Console to check your local rankings.
- Yelp and GBP insights to analyze client activity.
Pro Tip: Revisit and update your content and keywords every few months to stay ahead of trends.
Conclusion: Turn Searchers into Spray Tan Clients
Your spray tanning salon has the tools to give clients the confidence boost they need—now it’s time to use local SEO to ensure they can find you.
Follow these 10 steps, and your salon will shine brightly on Google, filling your schedule with clients eager to glow. The best part? With consistent effort, you’ll stay ahead of the competition, ensuring your spray tanning salon becomes the go-to choice in your area.